Data privacy statement

  1. General

This data protection declaration clarifies the user of the website (hereinafter "Website") about the type, scope and purpose of the collection and use of personal data by Zillertal Bier (hereinafter "Operator"). Personal data (e.g. name, e-mail address, telephone number) are processed and transmitted by the operator only in a lawful manner - in particular to fulfill contractual obligations, due to the operator's predominant legitimate interests or on the basis of the user's consent. If the legality for a specific data processing is based on the consent of the user, this can be revoked at any time (also in part) by sending an e-mail to This can impair the functionality of the content offered on this website. Furthermore, the user has the right to information about the personal data concerning him, to data portability, to correction or deletion of personal data as well as to restriction or objection to the processing of his personal data. The user can exercise these rights by sending an e-mail to Finally, the user has the right to lodge a complaint with the Austrian data protection authority (Hohenstaufengasse 3, 1010 Vienna,, The legality of data processing results from the Austrian Data Protection Act and from Regulation (EU) 2016/679 (GDPR). The legal basis is given specifically for the processing below. Regardless of the deletion information given below for the individual data processing operations, deletion does not take place to the extent that the use of the personal data to be deleted is used for other lawful processing operations (e.g. self-promotion) in accordance with this data protection declaration.

  1. Presentation of the website

Each time the website is accessed, the operator saves the following data: name of the website accessed, requested file, date / time, amount of data transferred, notification of successful access, browser type / version, operating system, previously visited page and IP address. By visiting this website, the user gives his conclusive consent to the short-term storage of the IP address of the end device in accordance with Art.6 Para. 1 a GDPR. This is necessary to make the content of the website available. The user's IP address will be deleted after use of the website has ended.

The operator uses the aforementioned data only for statistical purposes in connection with his offer.

  1. Self-promotion

In accordance with Section 107 (3) of the Telecommunications Act (TKG) and Art 6 (1) (f) GDPR, the operator reserves the right to permanently store the salutation, first and last name, postal address, e-mail address and telephone number for its own advertising purposes and to send offers and information on the operator's services and offers by post or e-mail. The user can object to the processing of their data for this purpose when they are collected and at any time afterwards by sending an e-mail to

  1. User requests and orders

When contacting the operator (e.g. via contact form or e-mail), the following information from the user is processed for the purpose of processing the request or fulfilling the order and in the event that follow-up questions arise: title, first and last name, postal address, e-mail address, telephone number and data regarding the request or order (e.g. scope of delivery). The personal data collected in this way is saved by the operator within four months after completion of the processing of the request or fulfillment of the order and then deleted. The operator will process and use the personal data provided by the user only to the extent necessary to process the request and / or to provide the requested service.

  1. Contest

When participating in competitions offered on this website, personal data (title, first and last name, postal address, e-mail address, telephone number) are collected. By participating in the competition, the user gives his conclusive consent in accordance with Article 6 (1) (a) GDPR that the personal data he has entered is stored by the operator and for the implementation of the competition, in particular for the assignment of participation requests to the respective participants as well as for the determination and Notification of winners will be used. They will be saved for the duration of the competition and - for the processing of any profit and damage claims - for a maximum of 40 months afterwards and then deleted. By participating, the user agrees that his name will be published by the operator on his website and in a PR article if he wins.

  1. Newsletter

If a user subscribes to the operator's newsletter, personal data of the user, namely title, first and last name, e-mail address and date of birth and gender (as voluntary information) are collected and processed. The user then receives a personalized e-mail up to once a day with information and offers from the operator tailored to his needs (newsletter). By subscribing to the newsletter, the user gives his conclusive consent in accordance with Art 6 (1) a GDPR that his data may be used for the regular sending of the newsletter. The double opt-in procedure is used for registration. After registering, the user will receive a confirmation and authorization e-mail at the e-mail address he has given, asking him to click the link contained therein. This ensures that only the authorized user of the specified e-mail address can register for the newsletter. The user can unsubscribe from the newsletter at any time. At the end of each newsletter there is a link through which the user can unsubscribe. Alternatively, the user can also send an e-mail to After unsubscribing from the newsletter, the user's personal data will be deleted from the newsletter distribution list within four months. In the course of data processing, the personal data specified above are accessible to the following third parties:

Der Betreiber bedient sich der angeführten Unternehmen als Auftragsverarbeiter zum Zwecke des Newsletterversandes.

  1. Cookies

Cookies are pieces of information that a website stores on the end device of the user. The purpose of cookies is to store information and to enable later access to it. They cannot be used to read other data on the end device. Websites use cookies in particular to restore previous user settings, to track the history of user requests or to analyze user behavior. The website can also be used without cookies. The user can deactivate the storage of cookies in his browser, restrict it to certain websites or set his browser so that he is notified before a cookie is saved. The user can delete the cookies from the hard drive of his end device at any time using the data protection functions of his browser. In this case, the functions and usability of the website could be restricted. The legal basis for data processing in the context of cookies is the user's consent via the cookie banner. The individual cookies used on this website are listed below:

  1. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"), 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies that enable an analysis of the use of the website by the user. The data generated by the cookie about the use of this website (including the user's IP address) is transmitted to a Google server in the USA and stored there. An adequacy decision by the European Commission exists for the transfer of personal data to the U.S.A. Google will use the transmitted data on behalf of the operator to evaluate the use of the website by the user, to compile reports on website activity and to provide other services related to website activity and internet usage. Google may also transfer this data to third parties if this is required by law or if third parties process this data on behalf of Google. If IP anonymization is activated on this website, the IP address will be shortened beforehand by Google within the European Union or in the European Economic Area. The full IP address is only transferred to a Google server in the USA and abbreviated there in exceptional cases. IP anonymization is activated by default on this website. The user can prevent the storage of cookies in the context of Google Analytics by setting their browser software accordingly. In this case, however, the user may not be able to use all functions of this website to their full extent. The user can also prevent Google from collecting the data generated by the cookie and relating to the use of the website (including IP address) and from processing this data by Google by using the browser plug-in available under the following link. Downloaded and installed in: Further information on the terms of use and data protection regarding Google Analytics can be found at

Welcome to Zillertal Bier -
Please confirm that you are over 16 years old
Unfortunately you are still too young - we look forward to your visit as soon as you are old enough!
As a private brewery, we take our responsibility to protect young people seriously and advocate the responsible use of alcoholic beverages within the framework of legal regulations. On the following pages you will find advertising information about alcoholic beverages. Please confirm that you are over 16 years old. By confirming you also accept the use of cookies. Further information can be found in our privacy policy.