Responsibility over generations

In 1678 Ludwig Jobst - a direct ancestor of our family and the first independent beer brewer in Tyrol - made the brewery a family affair. Since then we have kept the secrets of traditional brewing and have passed them on from generation to generation. Passion and innovation are still indispensable ingredients for our beer specialties and two central pillars of our brewing philosophy.

As the oldest family-owned company in Tyrol, we have a special responsibility and have maintained our strong ties with our employees for 16 generations. Because the success of our brewery is no accident - but from a motivated team of proud and hardworking people.

Together we live our vision:

Zillertal Bier is the brand and home for beer culture and drinking pleasure in Tyrol.

What has always driven us is enthusiasm. For exquisite local raw materials. For trustworthy partners with handshake quality. And for you: the beer drinkers who taste the subtle difference.

This results in our mission:

We inspire. With our special taste experience. With over 500 years of history. With dedicated personal advice and with our reliable service that comes from the heart.

It is good if we can inspire you with our beer specialties and services.

Finest Tyrolean beer culture since 1500.

Our guiding principle sums up exactly what we fill in bottles and barrels for you every day:
Tyrolean drinking pleasure with a long tradition and the highest quality.

Welcome to Zillertal Bier -
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Unfortunately you are still too young - we look forward to your visit as soon as you are old enough!
As a private brewery, we take our responsibility to protect young people seriously and advocate the responsible use of alcoholic beverages within the framework of legal regulations. On the following pages you will find advertising information about alcoholic beverages. Please confirm that you are over 16 years old. By confirming you also accept the use of cookies. Further information can be found in our privacy policy.