Feinste Tiroler Bierkultur seit 1500

Über Zillertal Bier gibt es viel zu erzählen. Unsere lange Geschichte. Unsere Brauphilosophie zwischen Tradition und Innovation. Unsere Vision für heute und morgen. Entdecken Sie unsere Welt und unsere Werte.

Midi’s - natural premium refreshments from Tyrol

Enjoyment is our passion, especially when it comes to drinking pleasure. That is why a few years ago we created the Midi’s apple juice – naturally cloudy spritzer in order to be able to offer a natural and noticeably better drinking experience in the fruit juice sector - true to the motto NATURALLY GOOD.
We have now expanded this range to include two more exciting, fruity premium lemonades and at the same time gave the appearance a fresh and contemporary look.
Our concept is simple, very simple: only 100% natural ingredients. Together with the fresh mountain spring water of the Zillertal, it turns into fine premium lemonades and fruit juices that taste like home-made. A refreshment like in the past. For today. NATURALLY GOOD.

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Zillertal beer honored for 520 years of existence

After the state of Tyrol suspended all honors in 2020, we were recently honored by the Regional Councilor for Economic Affairs Anton Mattle and District Captain Dr. Michael Brandl for our 520 year company anniversary and our related effort to the Tyrolean economy.

As the oldest private brewery in Tyrol, we are very happy and proud to be able to continue this long history.

Doing business with responsibility!

As part of the “Tyrolean Success Stories”, companies, initiatives or projects are presented that are particularly exemplary in promoting sustainability and doing business responsibly.
At Zillertal Bier we brew the finest Tyrolean beer specialties with the best ingredients from intact nature. It is therefore a matter of course for us to deal responsibly with our valuable resources. For more than 500 years and 16 generations.
The nomination for the “Tirol Change Award 2020” confirms our efforts.


Die Tiroler Wirtshausbiere

Mit den Tiroler Wirtshausbieren Imperial Hell und Imperial Zwickl sind ab sofort zwei einzigartige Bierspezialitäten exklusiv für die Tiroler Wirtshäuser erhältlich, die regionaler nicht sein könnten.

100% von Tiroler Bauern angebautes Getreide wird dabei von Tirols ältester Privatbrauerei zu feinen Bieren veredelt, die zu 100% in Tiroler Wirtshäusern ausgeschenkt werden.

Dieser authentische Tiroler Trinkgenuss zeigt Einheimischen und Gästen gleichermaßen: So schmeckt Tirol

Water gives our beer specialties their life.

That is why we are particularly proud of our spring-fresh mountain water from Zillertal. With 2.7 German degrees of hardness, it is perfect for brewing beer. Beer consists of more than 90% water. That is why our special water makes our beer specialties a unique drinking pleasure.

Only the best grain is good enough for us!

Malt gives our beer specialties their body. Austrian farmers therefore cultivate valuable grain for us according to the strictest guidelines, which is later malted into various types. A special, almost forgotten variety has been grown again for us in Tyrol since 2013: the Fisser Imperial barley. The farmers get four times the world market price and we have a very special ingredient for authentic Tyrolean beer enjoyment.

Good comes from good. The finest only from the finest.

For us, hops are like green gold. They give our beer specialties their soul. That is why we only use the finest aroma varieties. Selected hop growers, with whom we have already had partnerships for generations, grow this valuable ingredient for us. The special Cascade variety, for example, is even grown exclusively for us in Mühlviertel. For the finest drinking pleasure, sip by sip.

Welcome to Zillertal Bier -
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As a private brewery, we take our responsibility to protect young people seriously and advocate the responsible use of alcoholic beverages within the framework of legal regulations. On the following pages you will find advertising information about alcoholic beverages. Please confirm that you are over 16 years old. By confirming you also accept the use of cookies. Further information can be found in our privacy policy.