Zeller Hell - regional, honest & good!

As a family business now in its 16th generation, we stand for honest Tyrolean drinking pleasure.
And that's exactly what the new Zeller Hell stands for.
Brewed from natural local ingredients, fermented particularly slowly and stored cold and for a long time until perfectly ripe for drinking
- a Helles that couldn't be better: Uncomplicated and drinkable, perfect for great thirst.
Have you already tried it?

The new Midi's refreshments

The passion for drinking pleasure was the main driving force behind the expansion of the non-alcoholic Midi's range. This was recently enriched with the varieties Orange BIO, Elderflower BIO and Black Currant BIO. The goal in developing all Midi's refreshments was to create a noticeably better taste experience. But the concept is simple: exclusively 100% natural ingredients, and the new varieties even come from 100% organic farming. Together with the fresh mountain spring water of the Zillertal, fine premium lemonades and fruit juices are made that taste like they are homemade.

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Zillertal Bier honors 280 years of loyalty

As part of the annual employee evening, long-serving employees were recently honored for their loyalty to the company. Twelve employees celebrated company anniversaries in 2021 and 2022. A total of 280 years of loyalty to Zillertal beer were honored. “Longstanding, committed and hard-working employees are the basis of every company. We are very proud to have so many. Around 1/3 of our employees have been with our company for more than 10 years.” says Martin Lechner. The highlight of the honor was the award of three employees who have been working for Zillertal Bier for more than 40 years.   

The BrauKunstHaus is open again

After the autumn break, we look forward to welcoming you back to the BrauKunstHaus from December 19th.
As part of the exciting and multimedia tour, visitors have the opportunity to learn more about the past, present and future of our family business as well as interesting aspects of the region.

The generous exhibition can be visited during opening hours without prior registration. Visit one of the most exciting sights in Tyrol now.

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The new BioZwickl - unfiltered pleasure

Because the future arises from what we do today, a responsible approach to nature is particularly important to us as a family business in the 16th generation. In addition to many other important aspects, this means for us: 100% natural, as local as possible. That's why we use the best barley malt and the finest natural hops from Austrian, for the new BioZwickl even from controlled organic cultivation. The gentle refinement of these valuable ingredients using the most modern technology as well as the long and cold fermentation and storage time gives the BioZwickl its unmistakable and harmonious character.

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Doing business with responsibility!

As part of the “Tyrolean Success Stories”, companies, initiatives or projects are presented that are particularly exemplary in promoting sustainability and doing business responsibly.
At Zillertal Bier we brew the finest Tyrolean beer specialties with the best ingredients from intact nature. It is therefore a matter of course for us to deal responsibly with our valuable resources. For more than 500 years and 16 generations.
The nomination for the “Tirol Change Award 2020” confirms our efforts.


Water gives our beer specialties their life.

That is why we are particularly proud of our spring-fresh mountain water from Zillertal. With 2.7 German degrees of hardness, it is perfect for brewing beer. Beer consists of more than 90% water. That is why our special water makes our beer specialties a unique drinking pleasure.

Only the best grain is good enough for us!

Malt gives our beer specialties their body. Austrian farmers therefore cultivate valuable grain for us according to the strictest guidelines, which is later malted into various types. A special, almost forgotten variety has been grown again for us in Tyrol since 2013: the Fisser Imperial barley. The farmers get four times the world market price and we have a very special ingredient for authentic Tyrolean beer enjoyment.

Good comes from good. The finest only from the finest.

For us, hops are like green gold. They give our beer specialties their soul. That is why we only use the finest aroma varieties. Selected hop growers, with whom we have already had partnerships for generations, grow this valuable ingredient for us. The special Cascade variety, for example, is even grown exclusively for us in Mühlviertel. For the finest drinking pleasure, sip by sip.

Welcome to Zillertal Bier -
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Unfortunately you are still too young - we look forward to your visit as soon as you are old enough!
As a private brewery, we take our responsibility to protect young people seriously and advocate the responsible use of alcoholic beverages within the framework of legal regulations. On the following pages you will find advertising information about alcoholic beverages. Please confirm that you are over 16 years old. By confirming you also accept the use of cookies. Further information can be found in our privacy policy.