Tyrolian family brewery since 1500
There is a lot to tell about Zillertal beer. Our long history. Our philosophy between tradition and innovation. Our vision for today and tomorrow. Discover our world and our values.
Brewery festival: First highlight of the 525th anniversary
On June 28th, 2025, Zillertal Bier opened its doors and invited guests to celebrate "miteinånd" (together) – true to the motto of its 525th anniversary. With free admission, the festival offered a diverse program for young and old. Around 2,500 visitors took the opportunity to get to know our brewery better during the grand brewery festival.
Hopf - the Zillertal Bier magazine
The Zillertal Bier Hopf provides detailed information on current topics related to Zillertal Bier and is published at least once a year. We would be delighted if you, too, would take the time to delve deeper into one or another of the topics.
Midi’s Refreshments now 100% ORGANIC
We make our Midi's lemonades from 100% natural ingredients, mostly from freshly pressed juice. We also use fresh mountain water from the spring and only use moderate amounts of sugar where necessary. Artificial flavors, stabilizers or preservatives are out of the question for us, because our motto is NATURALLY GOOD.
For us, that ultimately means ORGANIC - which is why we have worked hard to convert the existing varieties with the best ingredients from conventional cultivation to 100% organically grown ingredients. With the ORGANIC apple juice - naturally cloudy with sparkling water, we are completing this change and are now only offering the entire Midi's range in ORGANIC quality.
Local grain for our genuine Tyrolean Weißbier
Thanks to our initiative for sustainable grain cultivation in Tyrol, we are now able to brew our Weißbier specialties with 100% local grain.
Midi's Elderflower - sparkling drinking pleasure
The finely balanced recipe of organic elderflower and organic lemon juice ensures an aromatic drinking experience with refreshing acidity. With its aroma, Midi's Elderflower is reminiscent of summer in every season.
With no added artificial flavors, free from preservatives, 100% ORGANIC.
Midi's Elderflower tastes best when served with ice and a slice of lemon in a wine glass or tumbler.
Zeller Hell - regional, honest & good!
As a family business now in its 16th generation, we stand for honest Tyrolean drinking pleasure.
And that's exactly what the new Zeller Hell stands for.
Brewed from natural local ingredients, fermented particularly slowly and stored cold and for a long time until perfectly ripe for drinking
- a Helles that couldn't be better: Uncomplicated and drinkable, perfect for great thirst.
Have you already tried it?
Zillertal Bier honors 280 years of loyalty
As part of the annual employee evening, long-serving employees were recently honored for their loyalty to the company. Twelve employees celebrated company anniversaries in 2021 and 2022. A total of 280 years of loyalty to Zillertal beer were honored. “Longstanding, committed and hard-working employees are the basis of every company. We are very proud to have so many. Around 1/3 of our employees have been with our company for more than 10 years.” says Martin Lechner. The highlight of the honor was the award of three employees who have been working for Zillertal Bier for more than 40 years.
Doing business with responsibility!
As part of the “Tyrolean Success Stories”, companies, initiatives or projects are presented that are particularly exemplary in promoting sustainability and doing business responsibly.
At Zillertal Bier we brew the finest Tyrolean beer specialties with the best ingredients from intact nature. It is therefore a matter of course for us to deal responsibly with our valuable resources. For more than 500 years and 16 generations.
The nomination for the “Tirol Change Award 2020” confirms our efforts.
Water gives our beer specialties their life.
That is why we are particularly proud of our spring-fresh mountain water from Zillertal. With 2.7 German degrees of hardness, it is perfect for brewing beer. Beer consists of more than 90% water. That is why our special water makes our beer specialties a unique drinking pleasure.
Only the best grain is good enough for us!
Malt gives our beer specialties their body. Austrian farmers therefore cultivate valuable grain for us according to the strictest guidelines, which is later malted into various types. A special, almost forgotten variety has been grown again for us in Tyrol since 2013: the Fisser Imperial barley. The farmers get four times the world market price and we have a very special ingredient for authentic Tyrolean beer enjoyment.
Good comes from good. The finest only from the finest.
For us, hops are like green gold. They give our beer specialties their soul. That is why we only use the finest aroma varieties. Selected hop growers, with whom we have already had partnerships for generations, grow this valuable ingredient for us. The special Cascade variety, for example, is even grown exclusively for us in Mühlviertel. For the finest drinking pleasure, sip by sip.
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